Marketing digital – Modulo 1
“Marketing tradicional y Marketing digital”

CURRICULUM

Unidad 1: Marketing Digital versus Marketing Tradicional
- ¿Qué es una marca?
- La Marca y el Mundo Digital
- El objetivo del Marketing Digital
- Sube tu tarea de la unidad 1
Unidad 2: El Marketing en el contexto actual
- El Marketing Tradicional y el Marketing Digital
- Ventajas y desventajas del Marketing Tradicional y Digital
- Análisis del entorno para definir una estrategia de marketing
- Sube tu tarea de la unidad 2
Unidad 3: El Marketing Mix
- Tipos de mercado
- Segmentación digital: Elección del Grupo Objetivo
- Evaluación de las 4p a las 7c
- Subir tu tarea de la unidad 3
Unidad 4: Plan de marketing digital
- El plan de marketing digital
- Plan de marketing digital de contenido
- Subir tu tarea de la unidad 4

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Instructor

TPH Concepción

Categoría

Modulo 1

10 semanas

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0 cuestionarios

41 estudiantes

Visión general
Currículum
Instructor

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